• Preheat oven to 350°F.
• In a small bowl, combine 1/2 cup of softened butter, the brown sugar, and the cinnamon until well mixed. You can use a hand mixer if you like.
• Without separating the rolls, use a serrated knife to cut them in half creating a top and bottom.
• Spread half of the cinnamon mixture on the bottom of the rolls and then replace the tops.
• Spray a 9x7 pan with non-stick spray and place the rolls in the pan. If you don't have a 9x7, you can use a larger pan, but the cinnamon butter may leak and spread more as they bake.
• Using the serrated knife, cut a shallow groove down the center and across each roll, forming an X on the tops.
• Dollop the remaining cinnamon butter on the top of the rolls and place them in the oven to bake for 20 minutes, until they are golden brown and soft and gooey. When the rolls have been in the oven for 5 minutes, open the oven and spread the butter over the tops of the rolls. This allows the butter to melt, making it easier to spread without tearing the soft tops of the rolls.

Cream Cheese Frosting

• While the rolls are baking, prepare the filling.
• Place the softened butter and cream cheese in a medium-sized bowl and cream together using a hand mixer.
• Slowly add the powdered sugar and mix until well combined, then add the vanilla. If you like your frosting sweeter, you can add more powdered sugar to taste.
• Once the rolls are removed from the oven, allow them to cool for about 5 minutes, then frost and serve as desired.